The overall color balance, as it exists here & now, is a pretty good compromise. Much more white and retinal fatigue would be a problem. OTOH, any darker and it's going to be hard for some to read.
Aesthetics are largely subjective. That said, being brutally honest, the new logo :thumb: the expanded earth-tone palette :31: doesn't cut it.
Aesthetics are largely subjective. That said, being brutally honest, the new logo :thumb: the expanded earth-tone palette :31: doesn't cut it.

